Forex and CFD affiliate programmes pay some of the highest commissions in digital finance, but they also carry some of

Most brands start with affiliate marketing. It makes sense: performance based, low risk, and fast to scale. But somewhere around

Your commission model is not a line item on a contract. It is the single decision that shapes which publishers

Affiliate income does not sit outside the tax system simply because it arrives from an online programme, in more than

ROAS (return on ad spend) is the most searched performance metric in European affiliate marketing, and for good reason. It

Picking the wrong affiliate network costs more than a missed commission. It costs months of integration work, wasted publisher recruitment,

An affiliate link is a trackable URL that identifies the referring publisher and allows the advertiser or affiliate platform to

Most brands that struggle with partner programmes didn’t fail at execution. They failed at setup. They recruited partners before defining

Most affiliates discover the same thing after their first year: publishing more content rarely fixes weak earnings. The payout per

Most affiliate programmes do not fail because of weak partners. They fail because nobody can prove what those partners actually

Two affiliate programmes can report the same number of conversions and be worth completely different amounts to the business. That

Most affiliate marketing guides assume you already speak the language. You open a dashboard, see EPC, postback URLs, and attribution

Every affiliate programme produces data. Clicks, impressions, leads, conversions. But when a marketing director sits down to assess whether the

Most people who look up how to start affiliate marketing are sold a version of it that doesn’t exist. The

Ask ten affiliates about their income and you will get ten wildly different answers. Some earn nothing after a year

Most finance teams already know what they pay for search ads and social campaigns. What they rarely know, before they

Affiliate programs have quietly become one of the most dependable growth channels in European fintech. Plenty of finance brands launch

European investment platforms are all chasing the same scarce resource: an investor who is ready to fund an account and

Ask any growth lead at a European fintech what keeps them up at night, and acquisition cost will come up

If you run growth or partnerships at a European fintech, you have probably fielded the same question from a founder

Performance marketing is digital advertising where you pay for a defined outcome rather than for exposure. The outcome might be

Affiliate marketing has been on a steady rise in recent years. As digital marketing and e-commerce continue to evolve rapidly,

Influencer affiliate marketing is an arrangement where a creator promotes a product and earns commission on the conversions their content

Today we’re publishing an interview with Mikko Rosen, CEO of Kaalimato – Finland’s leading online store in erotics.  Who is your

Black Friday, Cyber Monday, Xmas… How to tackle it all? It’s that time of the year again… And no, I’m

Three programmes get compared as though they are alternatives, and they are not. Referral, affiliate and loyalty each recruit a

Hello everyone and welcome back! Today we will start a mini-series in which we will go through various tools and