What Is Performance Marketing? Channels, Pricing Models and How to Measure It
Performance marketing is digital advertising where you pay for a defined outcome rather than for exposure. The outcome might be a click, a lead, an app install, a qualified application or a completed sale, but the principle is constant: no result, no cost. It covers paid search, paid social, affiliate and partner programmes, programmatic display, […]
Affiliate marketing trends 2025
Affiliate marketing has been on a steady rise in recent years. As digital marketing and e-commerce continue to evolve rapidly, several emerging trends will define affiliate marketing trends 2025. This performance-based strategy has become an attractive, cost-effective solution for business growth. It offers small businesses a way to boost revenue with minimal investment and effort. […]
Influencer Affiliate Marketing: How Creator Partnerships Drive Performance
Influencer affiliate marketing is an arrangement where a creator promotes a product and earns commission on the conversions their content produces, rather than a fixed fee for posting. The brand pays for outcomes. The creator carries some of the risk and keeps more of the upside when the content performs. That much is simple. What […]