Partnership Marketing vs Affiliate Marketing: Key Differences and Benefits
Most brands start with affiliate marketing. It makes sense: performance based, low risk, and fast to scale. But somewhere around month six or nine, a pattern emerges. A fintech company wants to co-market with a complementary platform. A fashion retailer wants to build an integration with a loyalty app. A SaaS vendor’s consulting partners are […]
CPA vs CPL vs CPS vs Revenue Share: Choosing the Right Affiliate Commission Model
Your commission model is not a line item on a contract. It is the single decision that shapes which publishers will work with you, how much margin you keep on every conversion, and where the financial risk sits between you and your partners. Get it wrong and the programme stalls quietly. You either overpay for […]