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Conversion Path Attribution

Go Beyond Last Click!

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The Flaws
of Last Click

The Main Flaw

Unfair Commission Share

The most commonly used “last click” model only rewards the publisher who completes the transaction and thus
ignores all those who have initiated and assisted in the sales path.

As a Result

Limited Number of Publishers

Lack of gratification for publishers initiating and assisting in the sale paths limits their activity in your partner program.

As a Result

Affiliate Program Stagnation

As a result, your partner program is growing slower than it could, and it is again on you to initiate sales paths yourself with additional costs.

Go Beyond Last Click!

Conversion Path Attribution allows you to incentivize all involved partners along the sales path, leading to win-win situations and higher volumes of sales with no additional costs.

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Once You Activate Conversion Path Attribution, You Will Have

Fair Attribution

See and understand the value of all touchpoints on the sale path

More Activities

Decide how to share commission between all involved partners

Faster Growth

Activate publishers from the top of the sale funnel (content sites, influencers) previously unwilling to partner in the CPS model

Go Beyond Last Click!

Attribution Models
Ready to Use

Time Decay

When you have already invested in multi-channel awareness campaigns and need an affiliate program to boost sales in the lower funnel.

Position Based

The best option for most e-commerce with a relatively short sale path (fashion, beauty, FMCG)

Linear

For offers with an extended in-time buying decision, when nurturing is as much crucial as initiation and closure (luxury goods, real estate, cars, financial services)

First Click

When your main goal is awareness, but you want to know the direct sale impact of your campaign and use the data for optimisation.

Getting Started

0 1

Determine the Right Model

Set your goals and select the right attribution model for them. Your account manager will gladly assist you in finding and setting up the optimal attribution and pricing.

0 2

Inform Your Publishers

With your attribution model defined, it is now time to communicate the changes to your publishers and explain how they benefit them. This ensures that you reap the full benefits of the attribution model change.
0 3

Monitor & Optimize

With your attribution model defined, it is now time to communicate the changes to your publishers and explain how they benefit them. This ensures that you reap the full benefits of the attribution model change.

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Let us show you how we can help you grow your business!​

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