Maximising ROI with performance marketing
As advertisers pay marketing companies large deals of money, direct response advertising campaigns are working wonders. The. company’s digital marketing…
Reward every publisher who contributes to a sale, not just the last one. Conversion Path Attribution lets you incentivize all partners along the customer journey, leading to higher volumes of sales with no additional costs.
Our affiliate marketing network delivers exceptional results for businesses across fintech and e-commerce sectors.
The last-click model only rewards the final touchpoint. Here’s why this holds your program back.
Unfair Commission Share
The most commonly used "last click" model only rewards the publisher who completes the transaction. It ignores all publishers who initiated or assisted along the sales path.
Limited Publisher Activity
Without a reward for initiating and assisting sales, publishers at the top and middle of the funnel lose motivation to actively promote your program.
Affiliate Program Stagnation
As a result, your partner program grows slower than it could. You absorb the cost of driving upper-funnel activity your publishers no longer have incentive to support.
Conversion Path Attribution allows you to incentivize all involved partners along the sales path, leading to higher volumes of sales with no additional costs.
See and understand the value of all touchpoints on the sales path. Every publisher’s contribution is measured and rewarded.
Decide how to share commission between all involved partners. Publishers across the entire funnel are motivated to participate.
Activate publishers from the top of the funnel (content sites, influencers) who were previously unwilling to partner on a last-click CPS model.
Brands across fintech and e-commerce trust Circlewise to deliver the data clarity and tracking reliability that makes attribution work.
Choose the model that fits your business. Each one distributes commission differently across the publishers involved in the customer journey.
When you have already invested in multi-channel awareness campaigns and need an affiliate program to boost sales in the lower funnel. Publishers closer to the conversion receive a larger share of the commission.
The best option for most e-commerce businesses with a relatively short sales path (fintech, financial services, e-commerce). The first and last touchpoints receive the largest share, with the remainder split between middle interactions.
For offers with an extended buying decision, where nurturing is as important as initiation and closure (luxury goods, real estate, cars, financial services). Every touchpoint receives an equal share of the commission.
When your main goal is awareness and you want to know the direct sales impact of your campaign. The publisher who initiates the customer journey receives the largest share of the commission. You configure the exact split. Use the data for optimization.
Set your goals and select the right attribution model for them. Your account manager will assist you in finding and setting up the optimal attribution and pricing.
With your attribution model defined, it is time to communicate the changes to your publishers and explain how they benefit from them.
Track the results, analyze how your publishers respond to the new model, and optimize your setup over time. Your account manager will help you review performance regularly.
Everything you need to know about getting started with Circlewise
Conversion Path Attribution is a feature that distributes commission across all publishers who contribute to a conversion, not just the last one who closed the sale. It rewards the full customer journey.
Last-click attribution gives 100% of the commission to the publisher who completed the final transaction. Conversion Path Attribution splits the commission across all touchpoints, so publishers who initiate and assist sales are also rewarded fairly.
We support four models: Time Decay, Position Based, Linear, and First Click. Each distributes commission differently depending on your business goals and sales path length.
No. Conversion Path Attribution redistributes your existing commission budget more fairly. It does not add extra costs. It reallocates the same commission across more touchpoints.
No technical changes are needed from publishers. Once activated, commission sharing happens automatically. We recommend communicating the change to your publishers so they understand the benefits.
Your dedicated account manager will help you choose the right model, configure it on the platform, and communicate the change to your publishers. Most setups are completed within days.
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