Affiliate Marketing

An influencer partnership is a structured, ongoing commercial relationship between a brand and a content creator. It is not a one-off sponsored post or a quick product mention. Both sides agree on terms, deliverables, timelines and compensation, and the arrangement

Forex and CFD affiliate programmes pay some of the highest commissions in digital finance, but they also carry some of the heaviest regulatory restrictions of any vertical a publisher can enter. For finance publishers, comparison sites, trading education platforms and

Most brands start with affiliate marketing. It makes sense: performance based, low risk, and fast to scale. But somewhere around month six or nine, a pattern emerges. A fintech company wants to co-market with a complementary platform. A fashion retailer

Your commission model is not a line item on a contract. It is the single decision that shapes which publishers will work with you, how much margin you keep on every conversion, and where the financial risk sits between you

Affiliate income does not sit outside the tax system simply because it arrives from an online programme, in more than one currency, from advertisers you have never met. For publishers based in the EU, affiliate marketing tax is really three

ROAS (return on ad spend) is the most searched performance metric in European affiliate marketing, and for good reason. It answers a simple question: for every euro you spend, how much revenue comes back? In affiliate marketing, ROAS is calculated

Picking the wrong affiliate network costs more than a missed commission. It costs months of integration work, wasted publisher recruitment, and programmes that never gain traction. For European advertisers and publishers, the choice is made harder by the sheer number

An affiliate link is a trackable URL that identifies the referring publisher and allows the advertiser or affiliate platform to attribute a qualifying action back to the right partner. Every affiliate programme runs on these links. Without them, there is

Most brands that struggle with partner programmes didn’t fail at execution. They failed at setup. They recruited partners before defining what success looks like, offered commissions without understanding their own unit economics, or launched without the tracking infrastructure to know

Most affiliates discover the same thing after their first year: publishing more content rarely fixes weak earnings. The payout per conversion does. High ticket affiliate marketing is the shift from promoting cheap, high volume products to promoting fewer products that

Most affiliate programmes do not fail because of weak partners. They fail because nobody can prove what those partners actually delivered. When tracking is unreliable, commission disputes pile up, good publishers go quiet, and the finance team starts asking why

Two affiliate programmes can report the same number of conversions and be worth completely different amounts to the business. That gap is the reason to measure affiliate marketing properly rather than simply counting what the platform hands you. Performance measurement

Most affiliate marketing guides assume you already speak the language. You open a dashboard, see EPC, postback URLs, and attribution windows, and suddenly you are decoding acronyms instead of running campaigns. This glossary exists to fix that. Whether you are

Every affiliate programme produces data. Clicks, impressions, leads, conversions. But when a marketing director sits down to assess whether the programme is actually working, one number matters more than most: cost per acquisition. CPA tells you what you paid, on

Most people who look up how to start affiliate marketing are sold a version of it that doesn’t exist. The promise is passive income, a laptop on a beach, money arriving while you sleep. The reality is closer to building

Ask ten affiliates about their income and you will get ten wildly different answers. Some earn nothing after a year of effort. Others run their affiliate business as a full-time operation with a team behind it. Both are telling the

Most finance teams already know what they pay for search ads and social campaigns. What they rarely know, before they start, is what a single new customer will actually cost. That uncertainty is the reason affiliate advertising has become such

Affiliate programs have quietly become one of the most dependable growth channels in European fintech. Plenty of finance brands launch one, onboard a handful of partners, then watch it stall. Understanding how fintech companies build high-performing affiliate programs is what