CIRCLEWISE X DEBITUM
Partner
Success Story
How Debitum built one of Europe’s fastest-growing affiliate programs in regulated alternative investments
A regulated investment platform built for growth
Debitum is a licensed European investment platform that gives retail and semi-professional investors access to short-term corporate bonds (Notes) backed by real business assets. The platform operates under EU financial regulation and is headquartered in Riga, Latvia. Since launch in April 2019, the platform has facilitated over €200+ in investments, repaid €140+ million in principal, and maintained a 0% default rate across seven years of operation.
In 2023, new ownership took over with a clear mandate: accelerate growth while maintaining the platform’s security-first approach. Outstanding investments have grown from €12m at the time of the ownership change to over €60m today – a 5.8x increase and one of the sharpest growth trajectories in the European alternative investment space.
Germany, Spain, and France are the largest investor markets, but Debitum’s reach spans the full EU. On top of principal repayments, investors have earned over €11m in interest at an average annualized return above 11%. What matters to affiliates: this growth has been driven substantially through partnerships, not paid advertising.
Outstanding investments
€12m → €70m
2023 → today
Registered investors
31,500+
31,500+
Default rate
0%
Across 7 years
Most alternative investment platforms offer variations on the same pitch: high returns on consumer or payday loans. Debitum is different. Every Note on the platform is backed by a productive business – capital that goes to real companies generating real revenue.
This distinction is not just branding. It changes what affiliates can say to their audience. Instead of pitching another loan-pool platform, partners can talk about tangible, understandable investments:
Latvian Forest Development Fund (LFDF)
acquires fragmented forestry land, consolidates it into institutional-grade forest portfolios, and manages timber. Buyers include large industrial players and the Latvian State Forests.
Baltic Terra
upgrades underused Latvian farmland, improves it, and leases it to local farmers for stable rental income plus long-term land appreciation.
These are not abstract financial instruments. They are forests you can walk through and fields where crops grow. Affiliates who have visited these assets first-hand can create content with a level of authenticity and depth that is impossible to achieve with generic loan platforms.
For content creators, this is the difference between yet another sponsored integration and a genuine story worth telling.
A partnership, not just a program
Chapter 02
Debitum treats its affiliate relationships as partnerships, not transactions. The team invests time in building direct, personal connections with every active partner.
Top affiliates have visited the Debitum office in Riga, met the management team, and – critically – toured the actual assets their audience invests in. They have walked through LFDF’s forests and seen Baltic Terra’s farmland. This level of access means affiliates can speak from first-hand experience, not from a media kit.
The result: Debitum is consistently ranked among the top platforms by the most respected voices in European alternative investment content.
This personal approach extends to every partner in the program. Debitum’s growth team is hands-on: sharing performance data, discussing content angles, coordinating on campaigns, and proactively helping affiliates optimize their results.
Debitum’s affiliate program runs through Circlewise and offers a transparent, performance-based compensation model with two components.
Lead fee
€15
For each qualifying lead. Immediate, predictable income for every investor who completes onboarding.
Investment-volume commission
1% · 720 days
On all investments made by referred investors within 720 days of registration – not just their first deposit.
This is not based on a one-time deposit – it covers every investment the referred investor makes over the full two-year period. For affiliates who bring in active, engaged investors, this creates a meaningful and growing income stream.
| Component | Details |
|---|---|
| Lead fee (CPL) | €15 per qualifying lead |
| Investment commission (CPS) | 1% of all investments within 720 days |
| Attribution window | 720 days from investor registration |
All tracking, attribution, and payouts are managed through Circlewise, giving both Debitum and its affiliates full transparency into conversion data at the partner level.
Many affiliate programs in alternative finance are optimized for one-time registrations. Debitum’s model is different: because the platform’s investors tend to stay and reinvest, the value of each referred investor compounds over time.
This has a direct consequence for affiliates. Debitum’s investors are not one-and-done depositors who withdraw after a promotional period. They are active investors who build and maintain portfolios. The 720-day attribution window means affiliates continue earning on every new investment their referred investors make – not just the first deposit.
For affiliates, this means: the effort you put into creating quality content about Debitum pays off not just at the point of conversion, but for months and years afterward. A single well-produced video or article can generate ongoing commissions as the investors you referred continue to grow their portfolios on the platform.
Debitum’s Loyalty program, which rewards investors based on their outstanding investment level, further reinforces this stickiness – and by extension, the long-term earning potential for affiliates. The result is one of the highest earnings-per-click (EPC) figures in the European P2P and alternative investment space.
Almost perfect – Debitum scores 93 out of 100 in my platform comparison and is my favorite platform of the year. The track record, the availability of business-backed investments, and the consistent development over time set it apart.
Aleks Bleck
Northern Finance (Germany) · #1 platform ranking, two years running
Partner recruitment and expansion
Circlewise acts as an extension of Debitum’s team, actively finding, negotiating with, and onboarding new influencers and publishers. This ongoing recruitment is a key driver in expanding the affiliate base beyond the initial set of partners.
Reliable, transparent tracking
Circlewise provides granular, partner-level conversion data that both Debitum and its affiliates can trust. This clarity allows the team to move beyond abstract metrics and effectively optimize, fine-tune, and improve the program on an ongoing basis.
Reliable, transparent tracking
Circlewise provides granular, partner-level conversion data that both Debitum and its affiliates can trust. This clarity allows the team to move beyond abstract metrics and effectively optimize, fine-tune, and improve the program on an ongoing basis.
Circlewise: the infrastructure behind the program
Circlewise was one of the first affiliate networks to specialize in the crowdlending and P2P investment space. That early positioning gave it something no other network had: the central hub where all key industry partners, influencers, and comparison sites already operated.
For Debitum, this was critical. When the affiliate program launched in 2019, Circlewise provided immediate access to the exact partner ecosystem the platform needed to reach. Rather than building relationships from scratch across dozens of markets, Debitum could tap into an established network of trusted content creators who already understood the alternative investment space.
In their own words
A partnership that started in 2019 and became a core driver of Debitum’s growth – in the words of the team leading it.
"Circlewise was instrumental in building our affiliate program from the ground up. As the first affiliate network in the crowdlending space, they had already assembled the hub where every important industry partner and influencer operated. That unique position helped us kickstart the program in 2019 and grow with the industry. Today, they are an extension of our team – actively recruiting new partners on our behalf and providing the transparent, granular tracking data we need to keep optimizing. The partnership has been a core driver of our growth."
Roman Shedlovskiy
Chief Growth & Performance Officer, Debitum
What top European P2P analysts say
"My favorite platform for investing in business loans. The regulated setup and the ability to invest across multiple financing partners make it stand out – and the returns on longer-term opportunities are compelling."
Carmen Corral
Invertir en Préstamos P2P (Spain) · 2nd place
"Among the stronger platforms. Outstanding investments doubled, over 10,000 new investors joined in 2025, and Debitum has done it sustainably – showing a net profit in their financial report."
Denny Neidhardt
re:think P2P (Germany) · shared 2nd place
"Among the top platforms for 2026."
Lars Wrobbel
Passives Einkommen mit P2P Krediten (Germany)
"Debitum achieves a solid score across the board – showing that even when opinion leaders apply different criteria, the platform continues to stand out on fundamentals."
Industry consensus
Independent European P2P reviews
Join the Debitum Affiliate Program
Earn €15 per qualifying lead plus 1% of every investment your referred investors make for 720 days – all tracked transparently through Circlewise.
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