Automatic trade: what you need to know
Hello everyone and welcome back!
Today we’ll be looking at a more technical subject — the use of automatic trades in affiliate marketing. This feature has become increasingly important for advertisers, publishers, and affiliate marketers who want to save time and maximize results. So let’s break it down through a few key questions.
Automatic trades vs. affiliate networks
As you may or may not know, we at Circlewise use the Target Circle platform for affiliate marketing. The technologically advanced platform has many great features that make it easy to use for both us at Circlewise and our clients and publishers. Unlike traditional affiliate networks, Target Circle pushes the offers (or “campaigns”) to the publisher instead of requiring the publisher to apply to join.
This means that when an advertiser selects which publishers should be part of their affiliate program, the publisher sees this immediately in their dashboard and can begin promoting the offer right away. The advertiser can also set up an automatic trade, which allows the system to automatically give selected publishers access based on predefined criteria.
How to use automatic trades in an affiliate program
To use an automatic trade, the advertiser or account manager simply needs to create one in the offer section of the platform. The process is straightforward:
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Select criteria for the publisher (such as vertical, country, or traffic type).
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Issue the automatic trade.
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Let the system automatically open the offer to all publishers who fit the criteria.
This creates an efficient workflow within any affiliate marketing program, giving advertisers access to both new and existing publishers. The platform essentially does the screening for you, ensuring qualified partners can start promoting immediately.
How does affiliate marketing work with auto-trades?
Involved affiliate marketing work can often be repetitive — approving publishers, tracking results, and managing multiple campaigns. Automatic trades simplify these processes. Instead of manually reviewing requests, the system matches the right publishers with the right campaigns, using targeting rules that advertisers define in advance.
This makes it easier to generate traffic and focus on optimization rather than administration. For publishers, it’s seamless: they receive instant access to new opportunities and can add their affiliate links or unique tracking codes directly to their affiliate’s site.
Why affiliate marketers use automatic trades
The short answer is: simplicity, efficiency, and coverage. By using automatic trades, advertisers and affiliate marketers can quickly give access to all relevant publishers, reducing time spent on pre-screening.
Another benefit is consistency. When automatic trades are active, all new publishers who meet the set criteria are instantly able to promote the offer. This ensures constant, high-quality affiliate sales, increases conversion rates, and helps advertisers drive traffic and increase sales without delays.
How affiliates sell more efficiently with automation
With automatic trades, affiliates can start promoting the moment they gain access to an offer. This means they can add affiliate products or a company’s products to their promotions instantly, helping them drive sales and expand into specific niches. It also supports affiliate income growth, since publishers no longer wait for manual approval before promoting.
How automatic trades support the best affiliate programs
The best affiliate programs rely on efficiency and scalability. Automatic trades make this possible by streamlining access to offers and ensuring only relevant publishers are onboarded. Whether we’re talking about Amazon Associates, CJ Affiliate, or other affiliate networks, all successful systems depend on automation and clarity in process.
For advertisers, this means better alignment between marketing goals and partner activity. For publishers, it means faster ways to earn commissions, access payouts (such as direct deposit or international wire transfer), and build reliable passive income over time.
Programs like the Amazon Associates program have become household names in affiliate marketing, setting standards for reach and usability. However, automation features such as automatic trades go further by reducing manual steps and offering flexibility.
This represents a step forward for modern digital marketing and online marketing, where advertisers want to combine search engine optimization, marketing channels, and performance-driven strategies into a single affiliate system.
Automatic trades in affiliate marketing programs
As you can see, the use of automatic trades is something we strongly recommend for advertisers and affiliate partners alike. Some may worry about irrelevant publishers getting access, but in practice, these cases are rare. Even if unwanted traffic appears, advertisers can easily adjust criteria or block publishers later.
From experience, the advantages — saved time, better targeting, higher referral volume, and maximized affiliate marketing income — far outweigh the risks. Automatic trades represent a natural evolution in how affiliate marketing work is managed, combining technology with human oversight for the best results.
Automatic trades in affiliate marketing: conclusion
Automatic trades are one of the most valuable tools for advertisers and publishers today. They make it easier to track sales, align with a payout schedule, and build long-term revenue sharing models between brands and publishers.
If you want to stay competitive in today’s performance-driven market, we recommend exploring how automatic trades can fit into your affiliate marketing programs. As always, our account managers are here to help you set them up and answer any questions you might have.
So, don’t miss out — talk to us about automatic trades today and see how they can help you earn money, make money online, and turn marketing automation into real results.
