During the terrifying months of early spring in 2020 when COVID was something new and some verticals (especially the travel vertical for obvious reasons) were seeing a huge decline, we at Circlewise decided that neither a pandemic nor a P2P lending crisis is something that will stop us reaching our goal – Namely to always put the customer first and always keep on moving. So back then we decided to expand in an extraordinary way:
By consolidating the market through the acquisition of companies that fit our culture and our goals.
Having worked with the same technology for over four years, the team at Performission Finland were very familiar with many of the people at Circlewise, and as Performission Finland’s CEO Niklas had previously worked personally with some of the folks at Circlewise, the connection between the two companies had always been strong. Both companies follow a client centric approach with a strong focus on problem-solving through quick thinking and keeping things simple. The plan to merge was first discussed in early 2020 and it was quite evident very quickly that this move would significantly benefit both companies and their partners. The Finnish advertisers would be able to enjoy a massive expansion in geographical reach while at the same time being able to continue working as normal with their preferred partners. The publishers, on the other hand, were given the chance to launch many new offers in many new GEO’s on the familiar platform they had grown used to over the years. For Circlewise the acquisition of the very specific know-how that Performission Finland had, especially in a few select client categories (cosmetics, adult shops, and finance), was something they would be able to leverage across their existing markets.
...and on to the next one!
The merger with Adhydra was successfully completed in September 2020.
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